How to Get Featured on Product Hunt: A Complete Guide

Why Product Hunt Still Matters in 2026

Product Hunt remains one of the most influential platforms for launching tech products. A successful launch can deliver:

• Thousands of visitors in a single day
• High-quality backlinks (DR 91)
• Early adopter users who provide valuable feedback
• Press coverage from journalists who monitor the platform
• Investor attention for startups seeking funding

Pre-Launch Preparation (2-4 Weeks Before)

Week 4: Build Your Foundation

Create Your Product Hunt Account

If you don't have an account yet, create one now. Spend time:

• Completing your profile with a real photo
• Following products and makers in your space
• Upvoting and commenting on launches you genuinely like

Identify Potential Hunters

While you can self-hunt, having a known hunter can increase visibility. Look for:

• Hunters with a track record of featured products
• People who've hunted products in your category
• Active community members with good engagement

Note: A good product will succeed regardless of who hunts it. Focus on building something valuable first.

Week 3: Prepare Your Assets

Product Images

Product Hunt displays your product in several contexts. Prepare:

1. Thumbnail (240x240px)

- Clear, recognizable icon or logo

- Works well at small sizes

- Stands out against white background

1. Gallery Images (1270x760px recommended)

- 4-6 images showing key features

- First image is most important (shown in feed)

- Include text overlays explaining features

- Show the product in action

1. Animated GIF (optional but recommended)

- Shows functionality quickly

- Catches attention in the feed

- Keep under 3MB for fast loading

Written Content

Prepare all copy in advance:

1. Tagline (60 characters max)

- Clear, benefit-focused

- Avoid jargon or buzzwords

- Example: "Create professional videos in 2 minutes, no editing needed"

1. Description (260 characters)

- Expand on the tagline

- Mention key differentiators

- Include who it's for

1. Maker Comment (your first comment)

- Personal story behind the product

- What problem it solves

- Invite questions and feedback

Week 2: Build Your Support Network

Notify Your Existing Audience

If you have any existing users, email list, or social following:

• Tease the upcoming launch
• Ask for their support on launch day
• Don't ask for upvotes directly (against guidelines)

Reach Out to Friends and Colleagues

• Let people know when you're launching
• Ask them to check it out and leave honest feedback
• Quality comments matter more than upvotes

Prepare Your Team

• Assign roles for launch day
• Who responds to comments?
• Who monitors social media?
• Who handles technical issues?

Week 1: Final Preparations

Test Everything

• Landing page load time
• Sign-up/onboarding flow
• Payment processing (if applicable)
• Support channels

Schedule Your Launch

• Best days: Tuesday, Wednesday, Thursday
• Time: Midnight PST (when the new day starts)
• Avoid: Mondays, Fridays, weekends, holidays

Draft Responses

Prepare template responses for common questions:

• Pricing inquiries
• Feature requests
• Technical questions
• Comparison with competitors

Launch Day Execution

Hour 0: The Launch

At midnight PST:

1. Verify your product is live on Product Hunt
2. Post your maker comment immediately
3. Share on your social channels
4. Notify your launch team

Hours 1-4: Early Morning Momentum

• Respond to every comment within 30 minutes
• Share on Twitter/X with your launch link
• Post in relevant Slack communities (where appropriate)
• Monitor for any technical issues

Hours 5-12: Peak Activity

This is when most traffic hits. Focus on:

• Engagement: Reply thoughtfully to every comment
• Quality: Long, genuine comments matter more than quantity
• Support: Help anyone having issues
• Updates: Post updates as you hit milestones

Hours 13-24: Maintain Momentum

• Continue responding to comments
• Thank supporters publicly
• Share progress on social media
• Prepare for the next day

What NOT to Do

Don't Ask for Upvotes

Product Hunt explicitly prohibits asking for upvotes. This includes:

• "Please upvote us on Product Hunt"
• Sending direct links designed to trigger upvotes
• Offering incentives for upvotes

Instead, say:

• "We just launched on Product Hunt - would love your feedback!"
• "Check out our Product Hunt page and let us know what you think"

Don't Use Multiple Accounts

Creating fake accounts to upvote is:

• Against the rules
• Easy to detect
• Will get you banned

Don't Ignore Criticism

Negative feedback is valuable:

• Respond professionally and gratefully
• Acknowledge valid concerns
• Explain your reasoning respectfully

Don't Disappear After Launch

The hours after launch are crucial for:

• Showing you're a responsive maker
• Building relationships with early adopters
• Getting valuable product feedback

Post-Launch Follow-Up

Day 2-7: Capitalize on Momentum

• Thank everyone who supported you
• Fix issues reported during launch
• Follow up with interested users
• Update your Product Hunt page with improvements

Week 2-4: Long-Tail Benefits

• Monitor traffic from Product Hunt
• Engage with users who found you through PH
• Update your page with new features
• Share milestones (1000 users, etc.)

Ongoing: Community Engagement

• Support other products launching
• Share your experience in the community
• Update your product page periodically

Key Success Metrics

Track these metrics to measure your launch success:

Metric

Good

Great

Excellent

|--------|------|-------|-----------|

Upvotes	100+	300+	500+
Comments	20+	50+	100+
Website Traffic	500+	2000+	5000+
Sign-ups	50+	200+	500+

Alternative Strategies

Daily vs. Featured

Not every product needs to aim for #1. Consider:

• Daily listing: Lower pressure, still valuable
• Featured: Highly competitive, more preparation needed

Multiple Launches

You can launch multiple times for:

• Major version updates (2.0, 3.0)
• New product lines
• Significant pivots

Summary Checklist

4 weeks before:

• Create/optimize PH account
• Research potential hunters
• Start building community presence

3 weeks before:

• Prepare all images (thumbnail, gallery, GIF)
• Write all copy (tagline, description, maker comment)
• Test landing page thoroughly

2 weeks before:

• Notify existing audience
• Reach out to supporters
• Prepare team roles

1 week before:

• Final testing of everything
• Schedule launch date/time
• Draft response templates

Launch day:

• Go live at midnight PST
• Post maker comment
• Respond to all comments
• Monitor and engage all day

Post-launch:

• Thank supporters
• Fix reported issues
• Follow up with users
• Update PH page

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